GlobalData research has found the top influencers in land warfare based on their performance and engagement online. Using research from GlobalData’s Influencer platform, Army Technology has named ten of the most influential people and companies in land warfare on Twitter during Q3 2020.

Biggest influencers in land warfare: The top ten in Q3 2020

1. Rob Lee (@RALee85)

Robert Lee is a PhD candidate with war studies as specialisation at King’s College London, UK. His areas of expertise are cyber warfare, information security, international relations and Supervisory Control and Data Acquisition (SCADA) among others.

Lee was also the visiting fellow at the Centre for Analysis of Strategies and Technologies. He previously worked in the domains of risk analysis and oil and gas analysis at renowned companies such as J.P. Morgan and Verno Capital.

Twitter followers: 27,936

GlobalData influencer score: 100

2. U.S. Indo-Pacific Command (@INDOPACOM)

U.S. Indo-Pacific Command (USINDOPACOM) is one of the geographical combatant commands of the US Armed Forces responsible for the Indo-Pacific region. It defends the US’ interests in the region by forging security partnerships, preventing aggression and engaging in combats as and when required.

The command’s responsibilities include integration of the US Army, Air Force, Navy and Marine Corps to realise national security goals under its area of responsibility (AOR).

Twitter followers: 274,489

GlobalData influencer score: 96

3. Stars and Stripes (@starsandstripes)

Stars and Stripes is an independent news provider to the US military community. The site delivers updates gathered from bureaus and journalists from across the globe. It is a source of information for active-duty service members, contractors, the US Department of Defense (DoD) civilians and their families.

Stars and Stripes has been in existence since World War II and went online two decades. It has a daily readership of 300,000 and also publishes numerous weekly and monthly journals.

Twitter followers: 47,336

GlobalData influencer score: 86

4. U.S. Army (@USArmy)

U.S. Army is the land service unit of the US Armed Forces, which fights to protect the nation’s interests. It deploys soldiers for combat in war and provides prompt and consistent land dominance throughout conflicts.

U.S. Army comprises of more than 450,000 personnel and performs both operational and institutional missions. It is composed of active and reserve forces, the latter being the United States Army Reserve and the Army National Guard.

Twitter followers: 1,672,659

GlobalData influencer score: 78

 5. US Army Europe (@USArmyEurope)

US Army Europe is the army service component command of the U.S. Army responsible for overseeing the nation’s operations across the U.S. European Command AOR. The unit is headquartered in Wiesbaden, Germany and comprises approximately 38,000 U.S. Army Soldiers deployed across Europe.

US Army Europe’s soldiers are responsible for assuring US allies of its commitment to maintaining stability and harmony in the continent.

Twitter followers: 254,119

GlobalData influencer score: 78

6. U.S. Marines (@USMC)

U.S. Marines is the maritime service unit of the US Armed Forces, which conducts amphibious and expeditionary operations. The unit is involved in a range of battles from conventional wars to humanitarian and disaster relief missions (HADR).

The unit was established in 1775 and engages in land, air and sea combats, offering support to ground and naval operations. It also has the distinction of leading other nations in military operations.

Twitter followers: 1,458,707

GlobalData influencer score: 72

7. U.S. Navy (@USNavy)

U.S. Navy is the naval warfare division of the US Armed Forces, protecting the nation’s interest at sea. It conducts operations to safeguard the country from ambushes and strives to maintain its influence across the globe.

The US Navy endeavours to resolve conflicts amicably and peace in consensus with the US and its allies. The division has a total strength exceeding 300,000 and is considered one of the most powerful navies in the world.

Twitter followers: 1,470,674

GlobalData influencer score: 70

8. Nicholas Drummond (@nicholadrummond)

Nicholas Drummond is the managing director at AURA Consulting, a strategic consulting firm specialising in branding, marketing and strategic communications. He is a renowned strategic advisor who offers a host of services including strategic engagement, communications, marketing, and brand strategy to name a few.

Drummond is currently focused on offering his services to the defence industry. He has previously worked with companies such as McKinsey & Company, a management consulting firm, and Fusion Marketing, a marketing agency.

Twitter followers: 16,654

GlobalData influencer score: 66

 9. Steve Trimble (@TheDEWLine)

 Steve Trimble is a defence editor at Aviation Week, a news provider to the worldwide aviation and defence sectors. He started his journalistic career more than 20 years ago and worked for various military based websites as part of their editorial teams.

Trimble reported on aviation industry across continents and has won numerous awards in the field. He mainly reports on defence related developments such as missiles, space and military aviation.

Twitter followers: 20,922

GlobalData influencer score: 66

10. Breaking Defense (@BreakingDefense)

Breaking Defense is an online magazine that covers news related to technology, politics and strategy of defence. Its detailed analysis and insights on the latest developments in the defence sector are keenly followed by military, political and industry leaders.

The magazine is the go-to guide on the defence industry, offering new perspective in this age of rapidly evolving political and military landscape, apart from covering crucial developments.

Twitter followers: 48,078

GlobalData influencer score: 66


GlobalData’s influencer identification framework identifies influencers based on relevance; size of network, connections and followers; engagement levels with their content and analysis and input from sector experts. Influencers are then evaluated on a series of specific topic-related keywords used over the period and weighted by engagement metrics.