Army-technology.com brings you up-to-date international news and features on the defence industry, covering military projects, trends, products, services and more in the army sector.

With a team of journalists around the world, army-technology.com, along with sister sites naval-technology.com and airforce-technology.com, is the only business service that focuses on the technologies required by military personnel and companies working in this important field.

When you combine this with one of the most comprehensive and detailed listings of military equipment suppliers, products and services, free white paper downloads and company press releases, you see why army-technology.com is the key point of reference for the defence industry.

From HQ commandants to technical directors, it is easy to see why army-technology.com has become a must-read for more than 250,000 people each month in the industry.

Our team of search engine marketers are dedicated to continuously improving our clients’ web rankings. Our unique approach to marketing and established techniques have a long history of proven results across all major search engines.

Client profiles are continuously monitored to ensure that they are fully optimised and that traffic drawn to their profile is also being directed to their own websites.

We have an extensive skill base in three main areas of search engine optimisation:

• An editorial team producing expert web optimised copy
• An online marketing team monitoring the effectiveness of our clients’ profiles and working on link-building and other SEO techniques
• A programming team creating highly optimised code

We have invested heavily in proving the direct value of our web-based services to our clients. All our websites use the industry-leading reporting software, Webtrends. Our clients automatically receive basic reports containing everything they need to measure the return on their marketing expenditure. In addition, we offer advanced reports for clients that are looking to find out more detailed information to help them with their own marketing activities.

Kable’s unique resources harness the power and potential of the internet to bring purchasers into contact with our featured suppliers and start business relationships on the road to success.

The intensive and continuous promotion of our sites to named senior personnel ensures we are the purchasing bookmark for senior management in the defence industry throughout the world.

Our advanced search engine marketing techniques bring proven results on all major search engines. These results bring targeted traffic to our sites and, from there, to our clients’ websites.

We continuously update our websites to ensure that industry professionals can rely on our international coverage of the defence industry to help them make informed decisions when specifying and procuring products and services.

Users of army-technology.com include HQ commandants, ATOC superintendents, senior systems engineers, technical directors, communication chiefs, lead engineers and more from a wide variety of organisations including the US Army, the British Army, NATO, the United Nations as well as land defence, and aerospace developers and manufacturers.

The suppliers featured on the army technology site regularly receive business enquiries through their profiles. Here are a few examples detailing the users who have recently used army-technology.com to source their products and services.

“The Dantherm Mobile Heating & Cooling department has been with the Army Technology portal over a period of 10 years. In this period we have experienced a steady flow of leads and contacts initiating the dialogue with us based on our presence on the portal. In close cooperation with the team behind the portal we have developed, maintained and optimized our profile and the usage of the services around it. The strong on-line optimization efforts have been a major advantage when comparing visibility and visits with the portal and our own websites for Mobile Heating & Cooling. We have one over shadowing reason for staying on board and that is the high quality leads we are getting. We believe this is also to be credited the support, follow-up and dedicated assistance we are getting from the team behind the portal.”
Marketing Manager
Dantherm A/S

“We are very pleased with the service Army Technology provides. Potential customers are able to cut through the internet clutter, and find our information right away. I would encourage any company with a product or service of interest to the defense community, to consider listing with your site.”
Armour Products Manager
Heflin Steel Division of the ESCO Corp.

“Kvaerner Eureka is a Norwegian Company within the Defence area. Our Customers are located all over the World. In order to reach the international market with our services and products in a cost-effective manner we are, among other things, using Army Technology. Our experience so far is very good. We have received enquiries from existing customers as well as potential customers. Our advertising at the Army Technology website is a part of our advertising strategy, and as long as it is beneficial for our company we will continue to use the websites.”
Kvaerner Eureka

“OWR is the leading specialist in NBC protection, detection and decontamination. Since OWR’s founding in the late 40’s we have supplied safety equipment, special vehicles and decontamination systems to the military and civil defence worldwide. Working with kable has been a substantial part of our online marketing strategy. With Kable’s worldwide reach we have increased business with existing and new customers. The NBC equipment section is a good reflection of the industry, something no other website has yet provided. We are looking forward to continuing our business with kable in not only increasing business, but also awareness of OWR within the NBC field.”
OWR AG

“army-technology.com provides Gichner Shelter Systems with high quality exposure to our existing and potential customers. Our participation in the web site is a significant part of our online marketing strategy and directly supports our own internet activities. We get solid, well qualified referrals which are helping fuel our growth in the worldwide tactical and logistical shelter market. army-technology.com is also helping us increase our brand recognition outside our core market area and has proven to be a valuable sales and marketing tool.”
Vice President of Sales and Marketing
Gichner Shelter Systems

“Global Armour has been working with Army Technology for over two years and have found their site to be an invaluable part of our marketing strategy. We have gained new agents through their web site and also won our largest single order from a direct enquiry generated by Army Technology.”
Chief Executive Officer
Global Armour SA (Pty) Ltd

“As a result of the investment we have made in this opportunity we have had a number of UK MoD enquiries,one of which has resulted in a potential order. The web site has been a very good way of getting our name and cooperate information in front of many influential people within the UK MoD as well as associated defence companies.”
UK Sales Manager
Hutchinson – Rodgard

“We at Dorce Prefabricated Building and Construction Ind. Trade Inc. are very pleased with the service Army Technology provides. We have received so many enquiries from customers and it has also helped us increase our brand recognition outside our core market area.”
Business Development Representative
DORCE Prefabricated Building and Const.

“This is the second year of Theon Sensors of subscription to the army-technology site. We are satisfied with our membership to the site. According to my opinion some of the unique benefits are given below:

• Ability to include cross-links of our products with the main project/product (eg. link our night driver’s viewer with the Leopard 2 main battle tank)
• Ability to post press releases
• Ability to trace the users who download our product brochures

In general the site has been very useful tool to promote our products and to establish representatives for our products in other countries.”
Commercial Director
Theon Sensors S.A.

“The Army, Navy, Air Force and Aerospace technology profiles are extremely helpful in researching the Defense Industry, domestic and international. When searching for information on defense products or suppliers the pages rank very highly within search engines, making them easy to find. Overall this is a great tool for researching for competition or potential collaboration.”
Lockheed Martin

“Army Technology has really helped our drive in spreading the word across the defence market. A great tool which is leading to vehicles being sold throughout the year.”
International sales and marketing manager
Streit Manufacturing Inc