The British Army has launched the second phase of its online initiative – Start Thinking Soldier – that allows users to test and develop skills used by soldiers from within an online environment.

The initiative is accompanied by a television advertising campaign and aims to educate the public about careers in the army.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The second online initiative, mission 2, focuses on testing decision making and leadership skills when participants are put in high-pressure situations.

The mission features transitions between film and interactive content within a realistic 3D environment.

Participants are then debriefed about their strengths and weaknesses during the course of the mission.

Each television commercial corresponds with one of the simulated environments that can be played out online.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Since the Start Think Solider initiative was launched in April 2009 the website has received a record number of visitors.