Thales has patented a system for managing in-flight entertainment advertisements, allowing targeted ads based on passenger activities. The system tracks ad inventory for future flights, monitors ad usage, and ensures contract fulfillment. This innovation enhances advertising effectiveness and revenue generation in the aviation industry. GlobalData’s report on Thales gives a 360-degree view of the company including its patenting strategy. Buy the report here.

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According to GlobalData’s company profile on Thales, Drone swarm control was a key innovation area identified from patents. Thales's grant share as of April 2024 was 68%. Grant share is based on the ratio of number of grants to total number of patents.

In-flight entertainment system for targeted advertisements on airplanes

Source: United States Patent and Trademark Office (USPTO). Credit: Thales SA

A recently granted patent (Publication Number: US11961123B1) discloses a system for managing advertisements in an in-flight entertainment system on airplanes. The system involves an inventory processing device and a computer-readable medium that allows the device to perform various operations. These operations include receiving targeting requirements for an advertisement campaign, determining an inventory of targeted advertisements for future flights based on these requirements, and transmitting instructions to an onboard advertisement controller to provide the advertisements during specific opportunities during the flight. The system also monitors the quantity of advertisements used and prevents exceeding a threshold value, ensuring contract fulfillment with the advertiser.

Furthermore, the patent includes a method for managing advertisements in an in-flight entertainment system, which follows a similar process as the system described. The method involves receiving targeting requirements, determining an inventory of targeted advertisements for future flights, and transmitting instructions to the onboard advertisement controller. By utilizing historical data, demographic information, and passenger activities, the system ensures targeted advertisements are provided to the right audience at the right time. The method also includes determining prices for the inventory based on targeting requirements and freeing up previously booked inventory for other campaigns if the threshold value is exceeded. This innovative system aims to enhance the effectiveness of in-flight advertising by targeting specific passenger activities and characteristics, ultimately providing a more personalized and engaging experience for passengers.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.