Rowden has won the Product Launch Award in the Electronic Warfare category in the 2025 Army Technology Excellence Awards for Mimic, a new system that provides land forces with a scalable tool for deception and force protection.
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Rowden’s rapid development and deployment of Mimic reflects how engineering businesses are responding to the immediate needs of today’s armed forces.
Closing a Critical Gap for Land Forces
While airborne and maritime platforms have long benefited from advanced decoy technologies, investment in the land domain has lagged behind. Existing systems for ground forces have often proven complex to use or limited in deployment. This leaves units without a practical, scalable way to impose friction on adversary ISR and targeting cycles.
Mimic was designed to address that shortfall. Compact and adaptable, it offers land forces a way to introduce credible uncertainty on the battlefield, providing operators with an accessible deception tool that can be deployed in large numbers at the tactical edge.
Designed for Simplicity and Speed
Mimic was built for ease of use, with most soldiers able to reach proficiency in under two hours using its simple, web-based user interface. Its design means it can be deployed quickly and flexibly across a variety of operational scenarios without placing an additional burden on frontline personnel.
From Concept to Fielding in Under a Year
The concept for Mimic was first defined in August 2024. Less than a year later, it was production-ready and entered evaluation with NATO partners. Rowden’s 20,000 sq ft facility in Bristol now supports production at scale, using a secure UK supply chain and in-house design capability.
A Platform for Future Capability
Mimic is the first product in Rowden’s Magos family of affordable sensing and communications systems. Its modular architecture ensures it can adapt and evolve as new requirements emerge, providing a foundation for future development.
“We built Mimic to answer an immediate need for a practical ground decoy, and we’re proud it was developed so quickly by our team. We see it as the start of a broader family of systems, designed and built here in the UK, that will give frontline forces new options for deception and protection in contested environments.” commented Jake Reynolds, VP Product.
Company Profile
Rowden is a British engineering enterprise and one of the fastest-growing technology companies in the UK. It specialises in networking, sensing, and computing systems for defence, intelligence, and emergency response.
Headquartered in Bristol, Rowden is building sovereign industrial capability with global reach, combining the rapid assimilation of commercial technology with deep manufacturing and engineering expertise.
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