Remploy Frontline Invests in Cutting-Edge Advertising Campaign
26 October 2005
British CBRN authority REMPLOY FRONTLINE, increasingly acknowledged worldwide as the benchmark CBRN garment protection system provider, has affirmed its global authority by proactively investing in the industry’s boldest ever Advertising Campaign.
The first major above-the-line campaign to employ a team of specialist creatives from outside the traditional CBRN environment, the striking new imagery will be strategically placed across the range of UK and European Defence and First Responder media with immediate effect and throughout 2006.
Deliberately looking beyond the traditional CBRN suit imagery favoured by many brands, the thought-provoking exposition – with its memorable skull - is being credited by opinion-formers as a significant step forward in raising communication standards across the global CBRN market.
Nia Humphreys, Remploy Frontline’s Marketing Manager, states "Remploy Frontline as a company has itself gone through a significant period of re-adjustment and growth in line with its accelerating position within the NBC/CBRN protection market.As a result, the time is right to reflect our renewed position and to do justice to the new innovation and dynamism that is flowing across today’s CBRN market."
"A bold communication device that goes beyond the currently accepted level mirrors the quality and integrity of our products. We appointed an award-winning creative agency more traditionally associated with high profile sports brands because they had the skills we required to break with convention and convey our outstanding legacy in a fresh, thought-provoking way."
"The fact is, for over 30 years Remploy Frontline’s CBRN protection garments have effectively protected a wide range of military and civil individuals from the risk of death – and this unique heritage deserves a powerful creative to effectively convey our unwavering resolve and our ability."
"Nothing comes close, and nothing gets in. We are extremely pleased with the new campaign and are rolling out strategic single and double page spreads and using the creative across all our print and production for 2006."
