Remploy Frontline Marketing Campaign Receives Accolades
09 November 2006 14:04
Remploy Frontline, supplier of world-class bespoke CBRN (chemical, biological, radiological and nuclear) protection solutions for military and civil agencies around the globe, is echoing the innovative focus of its bespoke CBRN protection with equally dynamic and innovative marketing.
Its attention-grabbing advertising campaign, featuring a human skull trying to penetrate through fabric, was awarded ‘Bronze’ in the Business to Business category at the Fresh Awards NE, and has now been put forward to compete in the national Grand Prix against some of the UK’s leading brands from across the industry and commerce markets. Furthermore, the company’s 2006 sales video was nominated in the prestigious Best Corporate / Non-Broadcast category of the Royal Television Society (Midland Centre) Awards 2006 – a first for a CBRN specialist.
Jeremy Nickalls, Account Director at award-winning marketing agency Cravens, stated: "This deserved recognition for Remploy Frontline’s ad campaign is testimony to the foresight of the company, and in particular its Sales and Marketing Manager, Nia Humphreys, who had the courage to step forward and run with a hard-hitting, visually-arresting campaign more normally associated with mainstream markets. Remploy Frontline is a leader, not a follower, and the advertising epitomizes this position, and well and truly breaks the mould within the CBRN industry."
The Royal Television Society awards represent the absolute pinnacle of achievement in the TV industry. Mark Burgess, Creative Director of Big Button Media, commented: "Remploy Frontline are the leaders in their field. It is therefore fitting that their video-marketing materials are viewed with the same respect. Their positive approach to creative marketing allowed us to innovate with the video and this was clearly evident to a prestigious body like the RTS judging panel.”
Further testimony to the success of the company’s efforts to build stronger brand-awareness is seen on the internet, where Remploy Frontline now dominates search engines such as Google, Yahoo and MSN. Barry McIntyre, Production Manager of Copybook Solutions Ltd, states that "as a result of Remploy Frontline's proactive PR approach to supplying a regular flow of information to industry-related websites, the company has achieved domination on the web, often leading seven out of ten search results when using key search words such as ‘CBRN garment protection.’ The company’s dynamic PR approach to internet marketing, [which involves] proactively submitting more unique articles and press releases on the web than other providers, ensures these impressive search results are maintained."
An authority in its field, Remploy Frontline has a unique pedigree of more than 30 years in CBRN garment protection systems, and therefore a deep understanding of the global CBRN industry. The company utilises its renowned and relentless R&D to find appropriate, groundbreaking solutions, and offers a customised development-option for specific operational requirements. It is a key supplier to both the UK MoD, and the British Police.
Thanks to its permeable and non-permeable CBRN protection product options, the company is able to respond to very specific requirements with either existing or customised garment-systems. Remploy Frontline has also recently expanded its product capability to offer a comprehensive range of world-class permeable garment-systems, casualty bags, new-age gas-tight garments, mobile decontamination-units and rapid-deploy multi-purpose shelters.
For more information on this company:
Remploy Textile Unit - CBRN Protection Suits
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